I’ve been involved in health and fitness, first as an athlete, then as a personal trainer for over ten years. During this time I’ve seen many things change within this industry, yet the issue surrounding effective weight loss is as prominent now as ever before.


Having spent a great deal of time with fitness coaches, weight loss ‘experts’, gym owners, personal trainers and even world renowned fitness magazines – it became clear to me that losing weight is all about repeat business.


As things stand currently, the most popular weight loss companies ensure their repeat business by you losing a bit of weight really fast, and gaining it all back (and more) later.


Providing you with a service that helps you lose weight permanently, therefore,  just wouldn’t be as profitable for them; and it requires a lot more effort from both sides. Fortunately, I don’t have much of a business brain. My passion for health, fitness and nutrition is so strong I decided to create Sam’s Fit Foods as a way of offering you a unique, tailor-made and permanent weight loss service.


It’s an approach to losing weight that finally puts you first, and that’s all I care about. My goal is to help you reach your goal in the most effective way possible. I’ve had enough of the cleverly marketed, celebrity endorsed and one size fits all weight loss con, and if you’re here, I’m guessing you have too.




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